Twelve Seat gives small business owners a 5-member AI Board of Directors and a 7-member executive team, built around your business, your goals and your numbers. Bring them any decision. They debate it, ask what they need to know, and hand you a clear plan with the next steps already assigned.
You're the CEO, CFO, head of marketing and HR — so big calls get made on gut feel, without anyone asking the hard questions.
Generic tips and chatbots don't know your margins, your team, your goals or what you tried last year.
Even great advice fades without owners, deadlines and someone following up.
Twelve Seat fixes all three: a real debate, grounded in your business, ending in assigned work.
How it works
A guided profile covering your mission, values, goals, dreams, offerings, customers, team and financials. Upload your business plan or statements. Save and come back any time.
Twelve Seat builds a Board of Directors and an executive team around your industry, stage and challenges, each with their own expertise and point of view.
Pricing, hiring, a new service, cash flow. The right advisors weigh in, challenge each other, ask one another for analysis, and ask you when they need facts instead of guessing.
Every discussion ends with a resolution and owned action items. Your board can create tasks in your CRM and hand work to your Grok Bot, then follow up as you post updates.
Inside a meeting
Your board can ask the executive team for analysis, executives can escalate to the board, and anyone can pause to ask you a question rather than guess. When the round closes, the Chair writes the resolution and assigns the next steps.
Your twelve
Each seat is generated for your business, with a name, background and point of view specific to your industry. Rename them, rewrite their personas, or seat a different AI model in any chair.
Runs the meeting, keeps everyone honest, and drives each discussion to a clear decision.
Decades of experience in your exact industry — what works, what fails, and what's coming.
Watches cash, margins and risk. Asks the numbers questions you'd rather avoid.
Positioning, customer acquisition and partnerships that actually scale.
Compliance, culture, succession — and your own wellbeing and personal goals.
Turns decisions into processes, plans and weekly execution.
Budgets, forecasts, pricing math and cash-flow plans.
Marketing strategy, channels, campaigns and messaging.
Sales process, pipeline, pricing and packaging, retention.
Tools, automation and practical AI for your operation.
Hiring, team structure, pay and training.
Contracts, compliance and protecting what you build.
Everything around the table
A long-term memory of your business. Your advisors remember decisions and facts you've confirmed, and you can edit anything.
When something is unclear, your board asks you. Each answer becomes a verified fact they won't get wrong again.
Add notes, links, files and photos to any action item, and its advisor re-evaluates — on demand or on a schedule.
Leads, accounts, contacts, deals, projects and tasks, with a pipeline board, forecasts and notes on every record.
Employees get their own login to the CRM only — tasks, projects, time off — never your boardroom or financials.
Send tasks and decisions to your Grok Bot. It can follow up with employees and report back to your CRM.
Bring your own Anthropic or OpenAI key, or both, and mix models across seats for a real diversity of thought.
See what's open, overdue, decided and in the pipeline at a glance, on desktop or phone.
No — your twelve are AI advisors, each given a distinct role, expertise and personality and grounded in everything you share about your business. They give you the kind of structured, multi-angle counsel that larger companies get from a board and an executive team, without the cost.
No. Your advisors help you think, plan and decide. For legal, tax, investment or medical specifics they'll tell you to confirm with a licensed professional — and help you prepare for that conversation.
You connect your own Anthropic (Claude) or OpenAI (ChatGPT) API key in Settings. Use one or both — Twelve Seat can seat different models at different chairs.
Your profile, meetings and memory are private to your account and protected by database-level access rules. API keys are encrypted before they're stored, and employees can only see the CRM.
Twelve Seat is free while in beta. AI usage is billed by your AI provider through your own API key, so you stay in control of spend.
Yes. Twelve Seat works in any mobile browser today, and a native iPhone app is on the roadmap.
Answer a few questions about your business and meet your twelve today. Add more detail any time — they get sharper the more they know.
Take your seat